How to Read How to communicate strategically in corporate world RTF
This book is a manual for every corporate leader, communications leader, brand custodian, PR professional, exploring the various facets of communication. It is a bible for CXOs to master the art of communication and storytelling to effectively manage an organisation, people and media. It is an elixir of the nearly two decades of experience of Dr Mahul Brahma who is an acclaimed author and have held senior editorial positions in leading national and international media houses as well as senior leadership positions in corporates. He has published hundreds of articles, columns and also academic papers on communications and branding, and has delivered lectures on the subject at premier B-Schools and national industry bodies. From crisis, change, challenges to playing a strategic role in driving organisational growth, effectiveness of strategic communication has become the key element across all industries. This book will also be a guide to students of management, media studies and mass communications, who want to have a better understanding of the critical role played by communication in an organisation.
