Academic researchers often depend upon the good grace of others in pursuing their research and I am grateful to the advertising people who generously put time aside in their busy schedules to see me and who shared their experience of working in advertising with me. While I cannot thank them by name because of the importance of anonymising their testimonies, they know who they are and I hope they feel that I have done justice to their accounts. Ann Murray Chatterton at the IPA can be thanked by name and was especially generous with her time. The AHRB provided me with support to enable me to complete the book and I thank them for this. I am also gr