Just in case you have been in this industry for long enough, we are absolutely sure you have already heard a great deal about how the REAL money is in your list. Actually this statement, though very commonly used, is not entirely true but because it partly is, we will not just thrash it. The truth and all of it is the fact that your cash lies right in the relationship which you build using your list, the trust you are able to gain which is the key to success.