“Don’t speak up. Speak your career up!”—Ash IbrahimOne of the most misused skills nowadays is assertiveness. Some people tend to be too bitter and too confrontational with others, claiming they are being assertive. While others tend to hide away and keep a low profile, claiming they are being wise and patient. Both sides are wrong, and both are losing precious opportunities to move ahead in their career and to grow their business as well.This book Talking Assertiveness for the Fun of It! is a light-hearted overview of a few of the key concepts from his book The PASS - Using Professional Assertiveness to Your Best Interest. It is filled with humorous and insightful illustrations, powerful quotes, and challenging ideas to help you start your professional self-improvement journey. Both books are professional self-help books that explore new ways of applying professional assertiveness in the workplace and the use of business communication in a professional manner. Both books guarantee to change the way you use assertiveness and business communication to the better. Once you finish this work be sure to check out Ash’s other professional works.In these two books, Ash tries to:Set the difference between social assertiveness (SASS), which is the type of assertiveness we use among friends and family, and professional assertiveness (PASS), which is the assertiveness skills we should use among our co-workers.Explain the three pillars of PASS: the conscious mentality, the confident behaviour, and the clear message.Establish the assertive message model, which is a step-by-step model that enables us to deliver our message objectively and clearly without upsetting those receiving it.Ashraf Ibrahim (Ash) is an author, corporate trainer, business consultant, and keynote speaker. Throughout his career, Ash has helped many people just like you improve their performance and advance in their career. His work empowers and inspires business professionals to grow in their roles and achieve their full potential.Ash examines business performance and professional communication in a new and unique way. His progressive, yet practical, concepts change the way you see your productivity. His simple and charismatic style of presenting while clearly illustrating his big ideas make it easy for you to absorb and apply these ideas in your day-to-day business functions.Ash focuses on the how. His performance and communication theories are all translated into practical, how-to models that help you improve your performance and advance in your career.Ash holds a bachelor’s degree in medicine and surgery. He’s a certified Master Trainer® and a Personality Dimension instructor®. He brings more than 25 years of experience in supporting individual and organizational performance.Once you finish this book, contact Ash for his other publications and services.