Relentless is written primarily for executives who set the toneand vision for their business, government or not-for-profitorganizations. Senior and middle managers who influenceservice quality can benefit from it as well as entrepreneurs whowant to grow a business by serving their own customers.“Relentless” is intended for anyone who wants theirorganization to grow and prosper by putting the needs of theircustomers at the forefront of their work.After reading this book you should have a clearunderstanding of what it means—and what it takes to be“Relentless”. And once you decide to commit to it, you’ll bewell-equipped to weave being “Relentless” into your life andyour work.